Thursday, October 23, 2008

Tina Fey and John McCain in Life Magazine: 2004


Life magazine editors in 2004 had an eye for a political pair--they put John McCain and Tina Fey on the October 15 issue that year. (At the time, Life was published as a newspaper supplement, one of its many incarnations in a long history.)  The cover line:  "Why We're Voting: Inside the booth, with Tina Fey, John McCain, Manny Ramirez, Andre 3000 and other upstanding citizens."  In her interview, Fey says she is a registered independent and, when asked her preference for Bush or Kerry, she notes,  " Comedians should keep it to themselves so they can make jokes about everyone."  Prescient, Tina.  And McCain says his daughter was irate with him for endorsing George Bush in the 2004 Presidential election.  "I've never been so angry at you," she told him.  Prescient as well.

The cover caption reads, "Fey straightens out McCain."

One big difference between Fey and McCain's current running mate, Sarah Palin: wardrobe.  Tina is wearing jeans and a blazer that, while they look great, were probably not part of a $150,000 outlay.

Wednesday, October 15, 2008

How To Write a Letter of Application

Recently, I had a chance to read letters of application from several talented students. They did quite a few things right; they did a few things wrong. Let’s talk about both.

Salutation
When you are applying for a job, don’t get too cozy. Never use a person’s first name unless that person suggests it.

Use the proper prefix. I am not Mrs. Prijatel—I am, indeed, married, but I do not have my husband’s name. Students have it easy with me and could simply call me Professor Prijatel. In other instances, use the safe route and go with Ms. or Mr.

What do you do with a person with a name like Dana? Or what happens when this current crop of Dakotas and Taylors gets into the workplace? Take advantage of the wonders of Google and look the person up. Chances are great you will find a gender-specific reference. Look at the organization’s website and you might find a photo there.

Information
Make sure you give enough contact information—address, phone number, email address.

How to Start It
Don't begin with "My name is...."  I will see that in your contact information.  Start with, "I am applying for the position of blankety blank, which you advertised in the Des Moines Register.  I believe I am the right candidate for the job."  Don't tell me you "would like to apply."  Just apply.

List Your Qualifications
Tell me what you can do for me, not what I can do for you.  Give me your credentials and show how you can make my life easier.

Details
Edit your letter and then edit it and edit again. It should have no errors.

How to End it
Let the potential employer know where, how and when to contact you. And make sure you are accessible. You can also include a line such as “I will contact you later this week to see if you need additional information.” And then contact them ever so politely, with a well- written email or a highly professional phone call.

And remember: Always put your best foot forward for even the most mediocre jobs. You’re making a contact and contacts build networks, which lead to jobs.

Format
It is easiest to use block format—everything flush left:

Your name
Address
City, State, Zip
Phone number
Email address

Dear Ms. Whozywhatsit:

I am applying for the position of blankety blank, which you advertised in Sunday's
Des Moines Register.  I believe I am the right candidate for the job.

Give your qualifications.  Offer details and examples.

Tie your qualifications to the job.

End with a note that reiterates your interest in the job.  Consider offering to contact them within a week or so.

Sincerely,

(Your signature here. And remember to sign it.)

Ima Napplicant

Thursday, October 9, 2008

“Monetize” Should Not Be A Word

Merriam Webster lists this fingernails-on-the-chalkboard word as a transitive verb originating around 1879. Nearly 140 years ago some clown began talking about monetizing whale bones or some fool thing. Modern clowns are talking about monetizing Internet content or other fool things. It should stop. This is an awful word.