Tuesday, July 28, 2009
Ad age says magazines need to focus on "subs, apps, events and innovations" to be profitable in the future. Key points:
• ad pages in the monthlies in September were down 22 percent.
• this can't be blamed entirely on the recession.
• magazines can't depend on advertisers to return once the economy recovers.
• readers still want magazines--more than 189 million U.S. adults read a magazine in the past 30 days, according to Mediamark Research and Intelligence. And consumers still trust magazine advertising more than advertising on the web, radio, or TV.
Read the entire article here.
Wednesday, July 22, 2009
The sites were rated “A” though “F” based on: 1) strength of content; 2) ease of use and navigation; 3) use of new technology and online tools including comment sections, message boards, and multimedia; 4) layout; 5) presence of a strong set of advertisers; and 6) size of audience based on unique visitor data from June measurements by Compete.com. Each listing shows Compete data for June 2009 and in brackets the figures for the same month a year ago. Some of these figures are likely to be affected because several of the magazines on the list, Time and Newsweek , share their content with news portals including CNN.com and MSNBC.com. The traffic numbers may be skewed by that. Two organizations had more than one publication in the Top Twenty: AAA and AARP. The on-line publications owned by these organizations were grouped under their parent organizations.
Tuesday, July 7, 2009
New awards for the talented Drake students in the Association for Education in Journalism and Mass Communication's Magazine contest:
Think magazine won first place for general excellence; first place, design; and second place, editorial excellence. Emma Barker was editor-in-chief.
Drake Magazine won second place for design (junior Annie Fuhrman designed both Think and Drake Mag); third place, editorial; and third place, service article (by Tara Richards et al). Tara Richards was editor in chief.
DrakeMag Online won 2nd place for online magazines. Matt McGuire was online editor.
I've included judges comments on the design award below. I selected these to highlight because I love it when Drake magazines win both first and second places.
Single Issue of an Ongoing Magazine—Design
Judge: Bob Gray, design consultant for aarp.org and former design editor at National
Why It Won: Great use of strong imagery along with a solid design brings Think up from
last year’s second place to the winner’s spot. The results show the design team was
thinking on many levels to meet the challenge of creating a controlled underlying structure
that allowed them to orchestrate weighty and sobering stories in a surprising and visually
• Use of provocative imagery with typographic design in a supporting role.
• Use of color-coding for organization of departments. Nicely sets them apart from
• Controlled typography. Good, readable text type, but needed a little more attention
to widows and character/word spacing when using justified setting.
• Effective use of the 7 5/8-inch x10-inch trim size especially with images.
• Use of infographics, sidebars, timelines as additional entry points throughout the
Why It Won: Deft integration of engaging photography with creative typographic
treatments kept me turning the pages. This magazine consistently makes the top three
so I congratulate not only the students, but the program directors as well. The design is
consistently well organized with good margin space, column widths and solid
typesetting. The photography is well-played on the pages and the use of periodic design
devices create a pleasing visual structure.
Cover: Unfortunately the weakest component of this issue, though still following
enough rules to stay solid. I wish the concept (which is good) had been further
Front and Back of the Book: Strong, yet underplayed graphics help readers know
where they are throughout the magazine. The controlled design allows for breakouts on
departments without sacrificing consistency. Again, the conceptual photography and
design solutions on are excellent.
• Concept, photography, design, white space, and color choice of “In Transition”
• Contents page
• Design and photography in Spare Change department