Cathie Black, president of Hearst Magazines, offers some excellent advice on getting into magazines and moving up the ladder in her new book, Basic Black, published by Crown Business. The book offers Black’s professional insights plus vignettes from other successful media types, including Gloria Steinem. Francis Ford Coppola, and Oprah Winfrey. As the highest-ranking woman in the magazine industry, Black provides rare—and wise—insight into a competitive field. She started as an advertising saleswoman for Holiday magazine in 1966 and became the first woman publisher of a weekly consumer magazine when she was named publisher of New York magazine in 1979. She’s now called the “First Lady of American Magazines.”
Oprah interviewed Black in October. (Hearst publishes Oprah’s magazine.) Among other things, Black shared her Seven Rules for Becoming a Star at Work.
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