Saturday, June 28, 2008

Google 1, Print 0

Earlier this month, Scott Karp, of Publishing 2.0, posted a discussion on the disconnect between magazines and the Web, telling a story about chasing an online piece published in The Atlantic. It is funny, but sad, demonstrating how even our best print publications have a wobbly relationship with their Web sites.  I suspect many of you will relate.  Publishing 2.0, as a whole, is fun reading.  As is The Atlantic.  (The article Scott was pursuing is "Is Google Making Us Stupid?")

Friday, June 20, 2008

Jobs for Recent Grads, Seasoned Pros

I just received this from min (Media Industries Newsletter) and thought I would pass it on.   Let me know if it works/has glitches/whatever.  PEP

Recent Graduates :
Ready to show the Media Industry that you are the next big thing? Then visit min's Job Center today and have your resume placed at the finger tips of the best Media employers!

Employers/Recruiters:
Be the first to find highly qualified recent graduates by posting your openings on the min Career job board. Resumes are being updated everyday!
Special Savings: Post your entry level job today using the promotional code "Grad", and save 15%!

For more information, contact Job Board Coordinator Rachel Smar at 301-354-1613.

Check out these top listings:

Art Director, Traditional Home, Meredith Corporation
Manager of Events Marketing, TechInsights (a division of United Business Media)
Manager, Digital Media, Verizon
Plans Merchandiser - Magazine Division, Hanley Wood LLC
Regional Sales Manager, Ziff Davis Enterprise
Business Manager - Fiber Division, Interweave
Audience Development/Circulation Manager, Crain Communications
Online Editor, Advertising Specialty Institute
VP, Editorial Director, PC WORLD

Wednesday, June 18, 2008

Dear PEP: Portfolio and Emailed Samples: Should They Be the Same?

I’ve landed myself an interview for an associate art director position. I am stoked, as I have been wanting to get back into magazines, and this is my first portfolio showing. What are your thoughts as far as what I should present in the printed portfolio in comparison to the e-mailed work samples? Do you think they're expecting entirely new content or do they mostly want to discuss what they've seen and, when applicable, review it in its printed & bound form? —Looking for Work in All the Right Places

Dear Looking: If you have any excellent additional samples, include them in the portfolio. But if what you already emailed is your best work, just go in with the printed versions and let them digest those. You are right that they will be ready to talk about the whys and hows of what you already sent. Never add samples just for bulk—only include top-notch work.   And good luck.  PEP

Sunday, June 8, 2008

Negotiating: Silence Can Be Golden

There’s a basic rule of negotiating that the person who speaks first loses. For example, you’re offered a job at $75,000, and that sounds like a salary you could be more than happy with. Don’t jump right in and accept it. Be quiet for a bit. You might say something like “Uh, huh,” with a pensive intonation, just to be polite and let them know you heard them. In some cases, if the person offering the job really wants you, the silence might make him uncomfortable and he might fill the void with something beautiful like, “We could, of course, look at the benefits package and see what we could do there.” If, however, they also know about the keep-quiet rule or they’re not that needy, they can wait you out. At that point, start talking and go ahead and accept.

Still, it is worth trying. The silence should be only a few seconds.

Silence is no benefit, however, If the offer does not meet your requirements in terms of salary, benefits, job duties, or anything else. In that case, you have to speak up and make your terms known. Preface your requests with something like “I am really interested in this job” or “I was impressed with your company,” or “I enjoyed meeting with you and your staff and I think I would enjoy working with you.” Then add the “but….”

“As you know, I am making $75,000 now and would really need more incentive to move.”

“That’s quite a bit less than I had been expecting.”

“I was hoping to be president, so I am not sure I can accept the vice-presidency.”

If you cannot negotiate a higher salary, see if you can talk about benefits—more vacation, flexible hours, 401K additions.

Silence can help with other negotiations as well. Say you are at an impasse with your boss on whether an article idea is strong or not. You have made your point. She has made hers. Neither of you is ready to give. Rather than just cave, be quiet and give her a chance to cave first. It can work.