Tuesday, June 23, 2009

Newsweeklies trying to follow The Economist--finally

The Atlantic has an excellent article evaluating why The Economist continues to gain readers and advertisers while Time and Newsweek shrink into irrelevance.  Newsweek's recent redesign follows The Economist's lead--but, as the article says, it's about ten years too late.   Yes, the economy is hurting the media, but the media are also hurting themselves, and have been for decades.  In this article, Michael Hirschorn explains some of the many ways American magazines miss the mark—and miss their audience's needs.  Good reading.

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