Online Writing Workshop at Drake March 27

Writers and the Web:

Creating Content That Connects

March 27, 2010 • Meredith Hall • Drake University

Presenter: Chris Snider, assistant managing editor/digital, The Des Moines Register

How do you create content that search engines—and readers—like? This morning workshop tells you what you need to know about search

engine optimization (SEO) and what that means to your ability to write lively content that connects with and builds your audience.

We’ll study:

• The best way to package your online message.

• How people actually use the Internet—and how you can take advantage of that.

• What is SEO?

• Why is it important?

• How do you test your site’s SEO ranking?

• How do you improve it?

• How do you drive more links to your site?

• How to make your stories appear in Google News.

8:30 a.m.: Registration

9 to noon: Presentation

Registration $50 ($40 if you register in advance — contact shari.tenney@drake.edu or 271-3194)

Payment at the door—checks or cash. Free for Drake students.

Sponsored by:

Drake University’s School of Journalism and Mass Communication

E.T. Meredith Center for Magazine Studies

For more information: Contact Patricia Prijatel, E.T. Meredith Distinguished Professor Emeritus, patricia.prijatel@drake.edu