People magazine Leads Media Week's Top Ten Magazine Hot List 2010, followed by Women's Health, Cosmopolitan, Men's Health, The Economist, Sports Illustrated, Runners World, family Circle, More, and Parent and Child. Solid mags all, clear about their audience and mission, proving once again that print is not dead. Most, however, also harnessed social media and some-—People, Women's Health, Men's Health--jumped on the apps bandwagon effectively. As Media Week editors write. "People magazine's brand seems to be everywhere." Others made their case successfully to readers and advertisers, maintaining a healthy bottom line in a year of economic turmoil that bumped many titles off the map. Parent and Child, for example, a Scholastic magazine, now has ads from CVS and Olay, for a 9.7 percent ad increase in 2009. Read more here.
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