Monday, March 23, 2009
Magazine Publishing: Ad Pages Down for the Biggies
In "Ad Blues: Major Mag Publishers Endured Tough Winter," Eris Sass writes in Media Daily News:
Everybody knows it's been a rough couple of years for big magazine publishers--and it's only getting rougher, according to TNS Media Intelligence's Group Publishers' report for January-February, which totals up the ad pages for the industry's top players. That means double-digit drops almost across the board--and we're not talking low double-digits either. Read the entire thing.
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2 comments:
Good information.
In the present economic situation if you are looking to get your message across to people and advertising your business without spending loads of money, then you can opt for traditional outlets like print advertising agencies. These agencies can offer you classified ad space at special discounts. This is also a great opportunity especially if you are setting up a new business or are tight on your advertising budget.
When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.
Good information.
In the present economic situation if you are looking to get your message across to people and advertising your business without spending loads of money, then you can opt for traditional outlets like print advertising agencies. These agencies can offer you classified ad space at special discounts. This is also a great opportunity especially if you are setting up a new business or are tight on your advertising budget.
When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.
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