Ad age says magazines need to focus on "subs, apps, events and innovations" to be profitable in the future. Key points:
• ad pages in the monthlies in September were down 22 percent.
• this can't be blamed entirely on the recession.
• magazines can't depend on advertisers to return once the economy recovers.
• readers still want magazines--more than 189 million U.S. adults read a magazine in the past 30 days, according to Mediamark Research and Intelligence. And consumers still trust magazine advertising more than advertising on the web, radio, or TV.
Read the entire article here.
No comments:
Post a Comment