Alumni News: Liz Muhler

Ragan.com, a public relations site, just highlighted Liz Muhler in a story on how she used her magazine experience to make Walgreen World magazine—the Walgreens corporate publication—read like a consumer mag. I’d like to give you a link, but the article is for members only—harumpth.

Liz, a 1998 Drake magazine graduate, was editor of Walgreen World magazine from 2000 to 2006. She left the magazine when husband Abe got a university teaching gig in Brooklyn, where they now live with toddler Daniel. Ragan quotes Liz:

“My background was in magazine journalism, and I brought a lot of consumer magazine experience with me when I came to Walgreens, Knowing what sells on the newsstand helped me tweak Walgreen World so it would be more like a consumer magazine than an internal publication.”

Here’s why Ragan says the magazine works (in a list that lacks parallel construction):

• A concise but conversational tone keeps readers informed and interested.

• Bring readers into the pub through multiple feedback channels and by featuring their editorial talents occasionally.

• Achievement-oriented stories boost support from the front line and the C-suite.

Liz continues to freelance with Walgreens, most recently on their first-ever social responsibility report.