Wednesday, February 25, 2009

CJR to Study Print Magazines' Web Cousins

“It’s like the Wild West out there. Each magazine is making it up as it goes along, and nobody knows what anybody else is doing:” Victor Navasky, chairman of the Columbia Journalism Review (CJR).

Navasky has announced that CJR is undertaking a major study to analyze print magazines' online practices and develop best-practice guidelines. Read the story here.

The survey will include:

• Who manages the site's editorial focus — the editor of the print magazine, or the editor of the Web site?
• Free material — how much content is given away for free, and how much is behind a paywall?
• Which magazines include materials from the print magazine completely and which add new material?
• By what percentage?

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