Magazines are dying? Tell that to these start-ups that are testing the media waters in mid-recession.
The newest display in the E.T. Meredith Center for Magazine Studies features these 2009 premiere issues, plus samples of 2008 start-ups:
PREMIERE ISSUES
BEST YOU: This magazine premiered with the February/March 2009 issue. It offers a healthy road to health, including “Beautiful Skin the Fast and Natural Way” and “Better Sex Tonight.” Natural Cosmo?
BLACK HEALTH: The December 2008 premiere issue says “Yes You Can! Avoid Weight Gain this Holiday Season.” Plus the standard anti-aging secrets and how to avoid weight gain.
SANDRA LEE SEMI-HOMEMADE: So, what does the “semi” mean here? Cooking with mixes but adding your own style, ala the Food Network’s Sandra Lee. We have the February/March 2009 premiere.
ORGANIC BEAUTY. February 2009 is the magazine’s premier issue, with the tagline: “green. natural. ecofriendly.” Olivia Wilde, from TV’s “House” is the cover model, offering “Natural Beauty Secrets.” No advice on dealing on air with a crazy man, apparently.
CULTURE. All about cheese—seriously—this magazine’s tagline is “the word on cheese.” The premiere issue, Winter 08, covers cheese desserts, Irish cheese arisans and San Franciso’s cheese trail.
2008 STARTS:
THE AMERICAN DOG: Hey, people love their animals and will spend their limited resources to make sure Bowser is in good shape. We have the Winter, 2009 issue, with—of course—President Obama on the cover holding a hypoallergenic pup.
BEER: We might have cut down on martinis, but cut out beer—never! We have the March/April 2009 issue, which is the magazine’s 9th. It features beer reviews, with a cover story on the “Irish Twins:” Guinness and Beamish. Mmmmmmm. Beer…..
FOOD NETWORK MAGAZINE. This publication offers you the chance to “Cook Like a Star,” with ideas from the network’s Bobby Flay, Sandra Lee and Guy Fieri. We have the February/March 2009 issue.
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