Mary Stier, president and publisher, The Des Moines Register and Paul Leavitt, Washington News Editor of USA Today, were also on the Task Force on the Future of the School of Journalism and Mass Communication. (See post on the task force .) Their comments related to newspapers, but they were pertinent to what is happening in today’s magazines. Leavitt and Stier have since moved on to different pursuits.
Stier said that discussions at The Register about the changing nature of the newspaper industry revolved around the following concepts:
• From process to platform: Information is not merely a story that goes through numerous editors and then is published, but it’s “platform agnostic” and can be used in media from newspaper to magazine and online.
• From us to them: It’s all about the consumer, not the communicator.
• From me to we: Readers want to participate in the discussion through virtual communities.
• From monologue to dialogue: The media are no longer the gatekeepers.
Leavitt said that the “new paradigm” at USA Today is: Write for the Web, update for the newspaper.
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